How we turned a Dublin podcast into a video-first brand
When Fiona Daly launched her interview podcast "Unfiltered Dublin" in early 2024, she had a loyal audio audience of around 2,000 listeners per episode. But she knew that video was where growth lived. She came to us with a simple request: help her make the leap without losing the intimate feel that made her show work.
"I was terrified that adding cameras would ruin the vibe. Instead, the video made every conversation feel more honest. Guests opened up more, and the audience tripled in four months."— Fiona Daly, host of Unfiltered Dublin
The challenge that started it all
Fiona's show relied on candid, long-form conversations. She worried that a multi-camera setup would intimidate guests and create a stiff, over-produced look. She also had no experience with video editing, colour grading, or distribution across platforms like YouTube and TikTok. Our task was to build a complete video production pipeline around her existing workflow — not replace it.
Discovery session
We spent a full day observing her recording process, noting microphone placement, guest seating, and natural lighting patterns in her Ranelagh studio before proposing any changes.
Minimal camera intrusion
Two fixed Sony mirrorless cameras on low-profile mounts, positioned to capture both wide and close-up angles without requiring an operator in the room.
Post-production turnaround
Each episode was edited, colour-graded, and delivered within 72 hours — fast enough to maintain her weekly publishing cadence without added stress.
From audio-only to a video catalogue of 38 episodes
Over nine months, we produced video for every episode Fiona recorded. The first five were experimental — we tested camera angles, lighting warmth, and whether B-roll cutaways added or distracted from the conversation. By episode six, we had a repeatable formula: two locked-off angles, one handheld detail camera for close-ups of hands and objects, and a simple title-card system that matched her existing brand.
We also created a short-form clip strategy. Each full episode generated between three and six vertical clips, optimised for Instagram Reels and TikTok. These clips drove the majority of new audience discovery, with her best-performing reel reaching 140,000 views — more than she had accumulated in a full year of audio-only publishing.
The visual identity we developed for the show — a consistent colour palette, lower-third graphics, and a signature intro sequence — gave Unfiltered Dublin a professional presence that attracted sponsorship interest from two national brands within the first six months of video publishing.
Our video capability map
Multi-camera studio filming
We bring and set up two to four cameras in your existing space, calibrated for your room's lighting and acoustics. No studio rental needed.
Remote video capture
For guests who cannot be in-studio, we provide remote recording kits and sync high-quality local video with your audio feed in post.
Colour grading and look development
We create a consistent visual look for your show — warm, cool, cinematic, or natural — and apply it across every episode for brand coherence.
Short-form clip editing
Vertical and square clips cut from your full episodes, captioned, branded, and delivered ready for social platforms.
Motion graphics and titles
Custom lower thirds, intro sequences, chapter markers, and animated quote cards that elevate your visual storytelling without overwhelming it.
YouTube channel management
Thumbnail design, metadata optimisation, playlist structuring, and publishing scheduling to maximise discoverability on YouTube's algorithm.
Live-stream production
Multi-camera live streaming to YouTube, Twitch, or LinkedIn with real-time switching, graphics overlays, and audience interaction management.
Archive and asset management
All raw footage, project files, and final exports stored securely with organised naming conventions so you always have access to your content library.
The journey from first call to published episode
Every project begins with a conversation about what your show needs — not what we want to sell. We listen to several episodes, study your audience, and propose a video approach that respects your existing format. There is no cookie-cutter package. Here is how a typical engagement unfolds:
Week one: audit and planning
We review your current setup, discuss your goals, and deliver a written production plan covering camera placement, lighting recommendations, and a post-production workflow tailored to your schedule.
Weeks two to three: pilot episode
We film and edit a single pilot episode at no additional cost beyond our standard rate. This lets both sides evaluate the process and make adjustments before committing to a longer run.
Ongoing production
Once the format is locked, we integrate into your recording rhythm — whether that is weekly, fortnightly, or in batch sessions. Deliverables arrive on a predictable schedule with revision rounds built in.
Our editing suite runs DaVinci Resolve Studio for colour and Premiere Pro for assembly, giving us the flexibility to handle everything from quick social cuts to cinema-grade finishing. We keep project files organised so that if you ever want to bring editing in-house, the handover is seamless.
We have worked with interview formats, roundtable panels, solo commentary shows, and hybrid documentary-podcast projects. Each format demands a different editorial rhythm, and we adapt our cutting style accordingly — never applying a one-size-fits-all template to your unique content.
"The short-form clips alone justified the investment. We went from struggling to get 50 views on social posts to consistently hitting five figures on our best reels."
— Cormac Brennan, The Builder's Mic podcast"They understood that our show is about the guests, not the production. The cameras disappear into the background, and the final product looks effortless — which is exactly the point."
— Aisling Noonan, co-host of Policy Unscripted"Turnaround time was the deciding factor. We record on Tuesdays and need to publish by Friday. They have never missed a deadline in fourteen months."
— Declan Hartigan, Galway Tech TalksQuestions we hear often
Usually not. We bring portable lighting and camera gear designed to work in small rooms. If your space has significant acoustic or visual challenges, we will suggest affordable modifications during the audit phase — but most podcasters can start filming in their existing setup.
Pricing depends on episode frequency, number of cameras, and the scope of post-production. A weekly show with two cameras and short-form clips typically falls between €800 and €1,400 per month. We provide a detailed quote after the initial audit.
Yes. We have a refined workflow for remote recordings. We can ship a recording kit to your guest or guide them through optimising their own setup. The local high-resolution files are synced with your in-studio footage during editing.
You do. All raw footage, project files, and final exports belong to you. We retain working copies only for the duration of the engagement to facilitate edits and revisions. Upon request, we can deliver everything on an external drive or via cloud transfer.
Start a conversation about video
Tell us about your podcast, your goals, and your timeline. We will respond within one working day with initial thoughts and, if it seems like a good fit, schedule a free 30-minute discovery call.
8694 Krystal Lakes, D02 X285 Dublin, Leinster, Ireland